May 31, 2018
Garrett is joined for the first time by special guests in this,
the final public episode of Warrior Wealth. If you’ve
enjoyed the Warrior Wealth podcast and have gotten value from it,
Garrett's encouragement to you is to get off the fuckin freebie
sideline and get into the game by heading on over to warriorbook.com, bigmoneystylist.com, or wakeupwarriorwoman.com
The following topics will be discussed every month:
Week 1: Power
Week 2: Production
Week 3: Profit
Week 4: Protection
In This Week's Episode....POWER
Golden Nugget #1: Storytelling
- Garrett: Jeremy Finlay has been
with me from the very beginning. Over the last four years, he
has done tens of millions of dollars in sales by taking the belief
and concept known as the Warrior’s Way to the marketplace. He has
successfully designed and marketed a message that is actually
unsexy and very unattractive: admit that you are a liar, you are
full of shit, and you are absolutely the cause of all your
pain.
- Jeremy: Most people think that
advertising and marketing are the same thing, which is not true.
They’re very different in approach. Distinguishing the difference
allows you to see the difference, and being lethal at both allows
you to separate the conversation. Advertising has to do with
who you’re speaking to, and marketing has to do with
what you’re saying, which is the message that is being
delivered to the audience.
QUESTION: What are you doing to level up your marketing and
advertising skills?
Golden Nugget #2: Stockton to Malone
- Garrett: Coach Sam Falsafi has been
responsible for over 15 million dollars in personal, one on one,
over the phone sales for Warrior. He is our lead coach and trainer.
For Sam, the idea of sales has now turned into this idea of someone
who brings it to a conclusion; someone who closes the loop that was
initially incepted by marketing.
- Sam: Advertising and marketing positions a
leader to actually take the next step and bring it to close. Maybe
it positions a video as the leader, maybe it’s a physical person on
the phone - whatever it may be, marketing positions the leader, and
the leader brings it to a conclusion.
[mks_pullquote align="left" width="300" size="24"
bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
What is your understanding of your position as a leader?
Golden Nugget #3: Deploy the Weapon
- Garrett: Jeff McGregor dabbles in money
and finances, high-level conversations about strategy, and where
we’re going with the movement in general. He plays a key role when
it comes to operations and finances. He and his team are the true
foundation of Warrior.
- Jeff is the glue that makes fast execution sustainable. He
brings order to the chaos. The beginning of 2017 was all about
building the foundation - every time we took a step forward,
it was all about solidifying that level rather than just finding
new routes.
QUESTION: What condition is your foundation in?
Golden Nugget #4: Universal Language
- Jeremy: Warrior changes your
perspective of money. It changed mine. Money is not about money.
Money is about freedom. Through Warrior, we change our perspective
on what freedom means to us. This whole conversation about having
it all is a nice catchy saying, but its’ s deep in terms of the way
we express what true freedom looks like in our lives. The Universal
language of freedom is money.
- Jeff: Where I came from, money
needed to be kept in safekeeping whereas here, money is used to
create new opportunities, and out of those opportunities, things
develop, grow and change, and create more opportunities. It’s
almost like a multiplier in a sense vs something that gets
consumed. The key point is that it's used to create the
opportunities for others to hear and live the message of the
Warrior's Way.
QUESTION: What is your story about money?
Golden Nugget #5: Loop of Survival vs Loof of Purpose
- Sam: A man who is in the loop of
purpose has a different relationship with money than a man who is
stuck in the loop of survival. If we get stuck in that loop of
survival for too long, we won’t have an opportunity to think about
our purpose. There are so many men we talk to who are stuck in
the survival loop. It takes an awakening message and a path for
them to leap and find themselves in the purpose loop.
- Jeremy: Warrior wouldn’t be where
it is if we just focused on keeping the cash that we've made. If
you’re in the survival loop of "we have to keep everything just in
case something bad happens," you’re not going to innovate. We’ve
been able to grow so much because we've kept some cash, but we also
understand there’s a purpose here; we’re not just here to keep it.
Is your mindset shackling the cash you have?
QUESTION: What loop do you find yourself operating from most of
the time?
If the King doesn't rise, the Kingdom dies!
Quote of the Week:
"Going forward with this podcast, it will become a
Warrior Weekly training that will answer the questions and insights
that exist around the topics of making money, keeping money, and
growing money."
--Garrett J White
"What does abundance mean? What does prosperity feel like to
you? It isn't about the money, it's about the ability to expand.
Money is a tool we use to reach our potential as men. Money
becomes neither here nor there in terms of good or evil, it becomes
the tool of freedom."
--Jeremy Finlay
"With Jeff covering the foundation, two things came
out of that: the maintenance of the roads and prevention, and
looking forward into possible issues that could arise and course
correcting before these issues actually show up so we never end up
in a dead end."
--Sam Falsafi
"It’s going to be a deeper dive approach to numbers.
There has to be intention and purpose behind the numbers all the
way down to the bottom line. At the end of the day, the bottom line
matters also."
--Jeff McGregor